Rentlytics (acquired by RealPage) lets massive apartment companies see their marketing, ops, and finance analytics in a single tool.
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Stabilizing Startup Runway & Engineering a Repeatable $9M Series-A Pipeline
Stabilizing Startup Runway & Engineering a Repeatable $9M Series-A Pipeline
Rentlytics (acquired by RealPage) was a ~9 person series-A tech startup composed of a VP marketing, CEO, and software engineers. As their first Business Development hire, Angel became solely responsible for the company's sales pipeline, a metric critical for startup VC investor confidence. Rentlytics's average deal size was $50k ARR, targeting larger real estate companies.
CHALLENGE
CHALLENGE
Rentlytics faced a critical runway constraint. As the CEO put it during Angel's interview, a lack of predictable pipeline threatened VC investor confidence, risking the inability to fund the engineers and overall business survival. He then assigned Angel a quota of 15 qualified opportunities per month.
SOLUTION
SOLUTION
To get to predictable pipeline, Angel engineered a highly disciplined, repeatable outbound framework (50-100 daily calls within optimized email and social cadences) driven by technographic lead scoring, multi-persona mapping, and strict ICP enforcement.
RESULTS
RESULTS
With this strategy, Angel scaled qualified pipeline to 15+ enterprise opportunities per month, successfully onboarded and enabled the second BDR to replicate this performance surge, and partly as a result secured a $9.1M venture capital round that saved engineering operations and validated the business model.
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