Rentlytics (acquired by RealPage) lets massive apartment companies see their marketing, ops, and finance analytics in a single tool.
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Stabilizing Startup Runway & Engineering a Repeatable $9M Series-A Pipeline
Stabilizing Startup Runway & Engineering a Repeatable $9M Series-A Pipeline
Rentlytics (acquired by RealPage) was a 9 person series-A startup composed of a VP marketing, CEO, and software engineers. As their first Business Development hire, Angel became solely responsible for the company's sales pipeline, which is critical for startup VC investor confidence.
CHALLENGE
CHALLENGE
Rentlytics faced a critical runway constraint. As the CEO put it during Angel's interview, a lack of predictable pipeline threatened VC investor confidence, risking the inability to fund our engineers and overall business survival for more than a year.
SOLUTION
SOLUTION
To get to predictable revenue, Angel engineered a highly disciplined, repeatable outbound discovery framework (100+ daily touchpoints) driven by precise technographic lead scoring, multi-persona mapping, and strict ICP enforcement.
RESULTS
RESULTS
Angel scaled qualified pipeline to 15-20 enterprise opportunities per month, successfully onboarded and enabled the second BDR to replicate a 300% performance surge, and secured a $9M venture capital round that saved engineering operations and validated the business model. Angel also trained his replacement to hit the same amount of qualified pipeline, proving to investors our pipeline success could be scalably repeated.
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