CREATE SIMPLE BUYER PERSONAS

A lead's "persona" is a fictional profile to showcase a target buyer's relevant features. Personas help you personalize your offering to each target buyer, instead of treating them as the same.

Rather than a highly detailed persona, most products are best served with 3 to 5 simple personas.

Here's how the simplest persona profile should look:

STARTUP SELLER ANGEL

ROLE: Marketer / Sales

DEMOGRAPHICS: NorCal, Mid Career, MidAge, Graduate

Challenges/Needs: Martech Budget, Lead Sources, Ad Expenses, Relationships, Martech Support, Startup Leads

ENTERPRISE TECH CHONG

ROLE: Technical Implementation

DEMOGRAPHICS: NorCal, Mid Career, MidAge, Graduate

Challenges/Needs: Enterprise Secure Computing, Secure Housing, Backup and Recovery, Technical Training, Cross-Functional Communication

MARKETING RECRUITER KATE

ROLE: Marketing Recruiting

DEMOGRAPHICS: SoCal, Early Career, MidAge, Graduate

Challenges/Needs: Qualified Leads, Proof of Marketing Talents, Domain Experienced Candidates

TECH MANAGER JOE

ROLE: Technical Management

DEMOGRAPHICS: East Coast, Mid Career, Middle Aged, Graduate

Challenges/Needs: Enterprise Security Professionals, Secure Remote Workstations, Continuously Learning Team, Cross-Functional Communicators

To get started in your CRM or spreadsheet, simply label contacts with a persona. For example:

Labeling Personas

Labeling contacts with personas is difficult, especially if you have thousands of contacts. To learn how to identify personas in bulk or by automation, get in touch.

Get in Touch for Buyer Persona Help

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