CREATE SIMPLE BUYER PERSONAS
CREATE SIMPLE BUYER PERSONAS
A "PERSONA" is the best property in your CRM to target priority characters.
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A lead's PERSONA is a fictional profile to showcase your ideal customer's relevant features. PERSONAs help you empathize with your best audiences - at scale and without targeting irrelevant buyers.
Rather than a highly detailed persona, most products are best served with 3 to 5 simple personas. This is because most companies struggle to label a single contact in their CRM with even one persona.
Here's how the simplest persona profile should look:
STARTUP SELLER ANGEL
STARTUP SELLER ANGEL
ROLE: Marketer / Sales
DEMOGRAPHICS: Norcal, Mid Career, MidAge, Graduate
Challenges/Needs: Martech Budget, Lead Sources, Ad Expenses, Relationships, Martech Support, Startup Leads
ENTERPRISE TECH CHONG
ENTERPRISE TECH CHONG
ROLE: Technical Implementation
DEMOGRAPHICS: Norcal, Mid Career, MidAge, Graduate
Challenges/Needs: Enterprise Secure Computing, Secure Housing, Backup and Recovery, Technical Training, Cross-Functional Communication
MARKETING RECRUITER KATE
MARKETING RECRUITER KATE
ROLE: Marketing Recruiting
DEMOGRAPHICS: Socal, Early Career, MidAge, Graduate
Challenges/Needs: Qualified Leads, Proof of Marketing Talents, Domain Experienced Candidates
TECH MANAGER JOE
TECH MANAGER JOE
ROLE: Technical Management
DEMOGRAPHICS: East Coast, Mid Career, MidAge, Graduate
Challenges/Needs: Enterprise Security Professionals, Secure Remote Workstations, Continuously Learning Team, Cross-Functional Communicators
Labeling contacts with personas is difficult, especially if you have thousands of contacts. To learn how to identify personas in bulk or by automation, get in touch.
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