CREATE A LEAD SCORE 101

A "Lead Score" is meant to keep track of your highest priority leads. Leads with the highest score have the highest priority. A lead score is usually automated by the CRM, which simply adds up relevant CRM property values. 

To understand this better, let's create a simple Lead Score in the spreadsheet below. 

Leads that have a "VIEWED" (shown in RED) get 10 points.

Leads that have a "THUMBS UP" (shown in BLUE)  get 5 points.

The Lead Score is shown in YELLOW:

In other words, Lead Score is calculated here as follows: Lead score = "Thumbs Up score" plus "Date Received score."