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Plutora (acquired by Planview) lets enterprises manage all software releases in a single tool.
SCALING ENTERPRISE Pipeline & Securing $14M Series-A
SCALING ENTERPRISE Pipeline & Securing $14M Series-A
Plutora, a tech SaaS startup, sought series-A funding for their U.S. office of roughly 10 people. The average deal size was $100k ARR, targeting software delivery leadership at the world's largest organizations. Plutora hired Angel for his experience working at a similar company, Rentlytics, where Angel created a predictable, repeatable pipeline of 15-25 qualified opportunities per month.
CHALLENGE
CHALLENGE
Plutora needed to establish a predictable, repeatable pipeline to help validate the U.S. Office's viability for VC funding. Previous reps haphazardly booked 5 or less meetings each month on average.
SOLUTION
SOLUTION
Angel personally selected Outreach.io as his BDR email tool and simply repeated his successful strategy from Rentlytics, making approximately 50-100 calls per day to enterprise decision-makers, within iteratively optimized email sequences, utilizing lead score, target personas and "Ideal Customer Profiles" to target best-fit leads first.
Results
Results
Angel's pipeline, valued at over $10M, was used to generate $13.4M in series-A venture capital. At an assumed 10% close rate, Angel's pipeline created at least $2M in ARR. Most importantly, Angel left behind a scalable, repeatable process to help generate predictable revenue.
15 qualified opportunities per mo (3x Quota Attainment).
Permanent 300% Quota Increase across the team.
$13.4M Series A Venture Capital funded by the pipeline.
$2M+ in ARR (assuming a 10% close rate).
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