The ZeroBounce API lets you discover whether a contact's email address is a Spam Trap, Catch-All, Abusive, Do-Not-Mail, or Valid. These deliverability statuses let marketers filter out unsavory contact email addresses, which helps to improve email conversions and sender score.
By integrating ZeroBounce with Google Sheets (using Google Apps Script), we can simply add contacts to a Sheet programmed to auto-return email deliverability statuses for each contact.
The Google Sheet can also be programmed to auto-upload these results back into HubSpot, where deliverability statuses can be filtered on to trigger further automation.
As a result, we no longer need to use the slow ZeroBounce UI to get deliverability statuses.
A HubSpot workflow can send unverified contacts to this Google Sheet to check for email deliverability.
Results may be auto-imported to HubSpot CRM.
Contacts are uploaded to HubSpot with their email deliverability status. This allows HubSpot to immediately filter out all unwanted statuses.